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Employees should get used to a greater corporate presence in their social-networking lives, though. For companies, social networking can reveal previously unknown influence and performance in employees, and companies should tell employees that corporate conduct rules apply online, too.

"We can't stop social networking, but harnessing the passion of employees and educating them about the responsibilities is essential," Rozwell said.

Gartner: Loosen up on social networks, security | Deep Tech - CNET News

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